Tata-Voltas Sale: Voltas, started in 1954, makes home products including air conditioners and water coolers as well as commercial refrigeration units. It has a presence across India, the Middle East, Southeast Asia and Africa. The company also has a joint venture in India with Arcelik and launched a range of home appliances under the brand Voltas Beko.
From working with only about 1,000 dealers in 2006 Voltas has now expanded to more than 15,000 channel partners. This has helped the brand as customers are given the chance to touch, feel and experience its products. Innovation. Voltas introduced energy efficient ACs in 2007, three years before the government made it mandatory.