Sanrio store in Den-en-chōfu, Ōta, Tokyo. Shintaro Tsuji founded Sanrio on August 10, 1960, then known as the Yamanashi Silk Company using ¥1,000,000 in capital. [a] In 1962, Tsuji expanded his enterprise from silk to rubber sandals with flowers painted on them. [11] Tsuji noticed his success gained by merely adding a cute design to the sandals. [11] He began using existing …
Please see Sanrio's IR Information "Mid-Term Management Plan." ... Acquire new domestic credit ratings and control cash and financial base to levels appropriate for an entertainment company; In case fundraising becomes necessary in the future, consider the order of priority for fundraising: senior bank loans and straight bonds > hybrid (e ...